You’ve probably never noticed that McChicken is forgotten by McDonald’s. No special days, no big campaigns, not even a Happy Meal mention. But why would you? Middle children are always forgotten about. It’s a national epidemic. And we’re all to blame for it.

So, obviously, it was our job, nay, duty, to fight for this important social cause and make a campaign that put mid-kids everywhere in the spotlight, including McDonald’s very own McChicken.

Piccies & Film Directed by Sarah Adamson