There’s no riff more iconic than the Macca’s I’m Lovin’ It jingle. And to prove it for Macca’s 50th birthday we remixed their jingle, released it like a music drop on TikTok and let the rest of the world blow it up by using it in their own videos. Without any media spend the remixes trended globally, with people on the app making over 9,000+ hours of content (that’s how long it would take you to watch every episode of the Simpsons ever). This little idea was so successful that TikTok named it the best fast food campaign in the world for 2020, saying that we redefined how brands use sound on the platform.