Hannah Lawson is an illusive and mysterious writer working in Sydney, Australia. Many have speculated her life. Born from royalty? Could be. A Russian cold war experiment? Rumoured. But truth is she's just a human, like you. And despite seeming like she must have some rare superhero-esque genetic mutation, her ability to make commercials that change the fabric of human existence stems from boring old perfect DNA. She's just a humble genius, making millions with sheer creative brain power. And in between zoom calls with Elon Musk, Signal chats with the US government and solving the climate crisis with a soft drink company activation, she drinks full cream milk just like everyone else. So rest assured, even after becoming RMIT's most famous graduate, being anointed the 'Mother Theresa of Advertising' after just 6 years, writing and directing a short film that Scorsese begged to assist on and being requested by the Swedish people themselves to study film in Stockholm, she's still just a normal 30 year old girl wanting to live a normal life.
So, go on, give her an email. Who knows? You might just receive a handwritten generic reply from her assistant: hannahlawsoncreative@gmail.com
Want to hire me for ads? I don't go anywhere without my evil twin Jessica Beal. See our combined forces here at this website
Work
Freelance - right now
AWARD School, Australia - Tutor 2024
Today the Brave 2023 - 2024
DDB Sydney 2019 - 2023
Youngbloods NSW Co-Chair - 2021-2022
Education
Stockholms Filmskola, Sweden - Filmmaking 2025
Creative LIAisons, Las Vegas - 2019
AWARD School, Australia - National First Place 2019
RMIT University, Australia - Bachelor of Communications (Advertising) 2016 - 2018
Awards
Personal
AWARD AWARDS
Emerging Creative of the Year, 2023
National First Place, Award School, 2019
B&T Magazine
Winner, Creative, 30 Under 30, 2022
Work
CAPLES
Silver, McChicken the Middle Child, PR, 2023
AWARD AWARDS
Silver, McChicken the Middle Child, Tactical PR, 2023
Bronze, McChicken the Middle Child, Community Building and Engagement, 2022
Silver, Macca's Remixed, Best Use of Content, 2022
Silver, Macca's Remixed, Co-Created & User Generated Content, 2022
Bronze, Macca's Remixed, Sonic Branding, 2022
Bronze, Macca's Remixed, Innovative Use of Radio & Audio, 2022
SHOTS Awards Asia Pacific
Bronze, McChicken the Middle Child, Ad of the Year: Direction, 2023
PRIA Awards
Gold, Macca's Remixed, Best Influencer Campaign, 2022
TikTok Worldwide
Best QSR Global Campaign, Macca's Remixed, 2021
AdForum
Top 5 Films Worldwide, McChicken the Middle Child, Best Production Directors, 2022
Cannes Lions
Finalist, Young Lions Australia 2020
Global Finalist, Future Lions Global 2018
” Every now and then you hire someone who you know you’d like to work for one day. You know they’ll make a great creative leader, but how will they lead? What lessons have they picked up along the way? Hopefully you can see some of your wisdom at play, but maybe not - you learn as much of what not to do as of what to do from others. Hannah has the right blend of intellect, charm and energy to go far. If I ever find myself asking her for a job I hope she’ll say yes ” BEN WELSH, FORMER CHIEF CREATIVE OFFICER, DDB AUSTRALIA
" I've known Hannah for many years - ever since she was at University - and I knew from the very start that she'd go far. She went on to win the national first prize in Australia's most esteemed course for creatives, Award School and has kept up that level of excellence ever since. After trying to hire her for many years it was great to finally get to work with her recently at Dentsu Creative. She helped us on a pitch for one of Australia's largest banks and she was an absolute star throughout the process. As a writer she is fast, prolific and is capable of playing with tone and style to present a range of ideas at every review. Every time I saw what she had on the table, it made my day. She is exactly the kind of creative you want on your team - mature, diligent and personable, but also incredibly reliable. I can't wait to see what she does next. " SARAH MCGREGOR, FORMER EXECUTIVE CREATIVE DIRECTOR, DENTSU, AUSTRALIA
" You’d best give her an opportunity before she inevitably writes and directs her internationally acclaimed debut feature film, so you can say you worked with her ‘back in the day’ like I can. " TOMMY CEHAK, GROUP CREATIVE DIRECTOR, LEO BURNETT, AUSTRALIA
" (TAPE STARTS) "Please. No more. I can't feel my legs. What have you done to my.. (MUFFLED SOUND, TAPE STOPS. TAPE STARTS. BARELY AUDIBLE. "Hannah Lawson is an ama... ama.... (SECOND VOICE) Wake the fuck up. (FIRST VOICE) "Amazing, no, erm (SECOND VOICE) Exceptional. (FIRST VOICE) "Exceptional creative talent. She can write and present and KEEP THAT THING AWAY. NO. OH JESUS." (TAPE ENDS.) " ANDY FLEMMING, FORMER GROUP CREATIVE DIRECTOR, M&C SAATCHI AUSTRALIA
" I have known Hannah since she was a baby creative. Birthed from AWARD school as Australia’s #1 creative. Since then she’s crawled her way into award winning success with writing skills beyond her years, teething on Big Macs and McChickens and taking her first steps launching global brand campaigns for car brands that other car brands use as inspiration.
Needless to say I am a very proud to be Hannah’s creative partner* as we both evolve into creative adulthood where I’m sure she’ll continue to be the most talented copywriter I’ve worked with.
*as of November 2024. No promises she’s not left me by the time you read this to pursue her dream of making films based on her life. If you’re reading this in the future and there’s a film on here about an Art Director don’t believe a word of it. "JESSICA BEAL, MY CREATIVE PARTNER